Mgmt 491
International Presentation and Written Report
Evaluation Form
(evaluation by instructor and members of the class)
See the third page of the “Course Policies” sheet for a description of this project. |
Team
______________________________________ Date ______________
Organization
_______________________________________
Both
the paper and the presentation will be evaluated on these items:
Possible
Points Points Earned
Introduction to industry and corporation 10
(include
mission statement)
Current Structure/Description:
Organizational
chart 10
Operations 10
(a
breakdown of what they do)
Marketing 10
(marketing
techniques they use, dollars spent, etc.)
Human
Resources 10
(information
for present and potential employees)
Portfolio
Strategic Fit 10
(what they
do vs. what they say they do)
Technology 10
(how they
use technology)
Competition 10
(domestic
and international)
Finances 10
(revenue,
expenses, profits, capital, ratios, etc.)
Management:
Ethical
behavior 10
(examples: any lawsuits or employee claims?, does
the
organization give back to the community?)
Strategic
behavior 10
(plans for
the future)
General Analysis:
(see your Mgmt 480 notes and book for more information)
Five
Forces Model 10
(industry-level
analysis of customers, supplies, central
rivalry,
substitute products, entry of new competitors)
SWOT
analysis 10
(internal strengths
and weaknesses which the
organization
can use to maximize the opportunities
and
minimize the threats that are external to the
organization)
Industry trends 10
(products
and strategies in the industry)
Supporting materials/exhibits and references 10
TOTAL 150