Mgmt 491

Case Segment #1

Cassie works in a CPA for JCPenney Corporation. She is in her mid-forties and has a B.S. degree in Accounting and a Masters in Business Administration. She is considering quitting her job to begin a business of her own.

1) What issues must she consider? List each consideration and where she can go for help with each one.

After considering these issues, she has done some investigation of possible establishments and has narrowed her choices to either a greeting card or a sign business, specifically either a Hallmark or Sign-A-Rama franchise.

2) What issues must she consider to help her decide on the best franchise option for her? List the things she should consider and the specific information about both Hallmark and Sign-A-Rama under each of the considerations.